Hey, just dropped their own version of a ballet flat

@kenlyealtumofficial

134.1K followers · usually 2.1K views a post

Views

171.8K

Likes

1.1K

Comments

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334

SoundTikTok sound · original sound - kenlyealtumofficial

View velocity

+1.7K views over 4.2d · ~401/day · 5 observations

Promoted product

Hey Dude ballet flats

3 videos

Why it worked

The video effectively addresses a common pain point (uncomfortable ballet flats) and offers a solution with a well-known comfortable brand, Hey Dude. The creator's personal endorsement and demonstration of versatility make the product appealing and relatable.

Summary

The creator showcases Hey Dude's new ballet flats, highlighting their comfort and wearability compared to traditional ballet flats. She demonstrates how they can be styled with various outfits and recommends them for those who find other ballet flats uncomfortable.

Structure

1Introduction of Hey Dude's ballet flats
2Comparison to traditional ballet flats
3Demonstration of comfort and wearability
4Styling versatility with different outfits
5

Original caption

@HeyDude #heydudeshoes #balletflats #womenshoes #shoes #comfyshoes

More from @kenlyealtumofficial

Product placement

Hey Dude: ACTS - the shoes are shown, worn, and discussed as comfortable and versatile footwear. Removing it would change what happens in the video.

Call to action

I'll drop them below.

On-screen text

Commission paid

Transcript

Hey, just dropped their own version of a ballet flat and they basically took everything you love about the trend and made it way more wearable. You still get that cute, low-profile feminine look that makes your jeans, trousers, dresses, literally anything feel more styled, but you're getting Hey Dude comfort with it. If you're anything like me and you've avoided ballet flats because they're usually flat, stiff, and you have to wear 'em in for like two hours later, then these are the ones I'd try. I'll drop them below.