If you're looking for a more gentle alternative to retinol and vitamin C, try these.

@kennnniii

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Promoted product

Primally Pure

100% natural and toxin-free, Primally Pure skincare products support radiant skin, a healthy body + a happy self.

Why it worked

The video uses a clear 'problem-solution' framework, addressing common skincare concerns (retinol/vitamin C irritation) while providing a direct, aesthetic demonstration of the products in use.

Summary

The creator demonstrates a two-step skincare routine using Primally Pure's Plumping Serum and Antioxidant Balm as gentle alternatives to retinol and vitamin C. She highlights the benefits of each product for smoothing, firming, and hydrating the skin.

Structure

1Introduction to gentle skincare alternatives
2Demonstration of the Plumping Serum
3Explanation of the serum's benefits
4Demonstration of the Antioxidant Balm
5

Original caption

getting an all natural glow with @Primally Pure #primallypurepartner

More from @kennnniii

Product placement

Primally Pure Plumping Serum: (a) ACTS - the creator applies it to her face and explains its function as a retinol alternative. Primally Pure Antioxidant Balm: (a) ACTS - the creator applies it to her face and explains its function as an antioxidant and vitamin C alternative.

On-screen text

Primally Pure Plumping Serum Primally Pure Antioxidant Balm

Transcript

If you're looking for a more gentle alternative to retinol and vitamin C, try these. This plumping serum from Primally Pure uses bakuchiol as a retinol alternative. This really helps with smoothing and firming the skin while supporting collagen production, but it's still super gentle on the skin. Next, I'm using this antioxidant balm, which is so smooth. It's made with astaxanthin, which is a super powerful antioxidant and vitamin C alternative. Together, these leave my skin feeling so hydrated, plump, and seriously glowy.

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