how i walk around knowing i owe klarna $578 but no force on earth can stop me from shopping

@kennnniii

27.5K followers · usually 1.1K views a post

Views

135.0K

Likes

29.7K

Comments

120

Shares

2.1K

SoundTikTok sound · original sound - thehoneymoan

Promoted product

Klarnaklarna.com

Klarna is a buy now, pay later service that allows customers to finance purchases, including a program for leasing Apple products like iPhones.

11 videos10 creators

Why it worked

The video leverages a highly relatable 'just a girl' shopping trope to normalize the use of buy-now-pay-later services, making the brand feel like a natural part of the creator's lifestyle rather than an ad.

Summary

A creator walks around in a new outfit while humorously acknowledging her debt to the buy-now-pay-later service Klarna. The video uses a relatable trend to highlight the ease of using the service for shopping.

Structure

1Creator walking in a blue dress
2Text overlay about owing money to Klarna
3Creator showing off the outfit
4

Original caption

money always comes back around but clothes go out of stock :’) #shopping #shoppinghaul #shopaholicgirl #justagirl #relatable

More from @kennnniii

Product placement

Klarna: (a) it ACTS — the creator mentions owing it money, which defines the service as a buy-now-pay-later tool that enables her shopping habits. Removing the name would change the context of the video from a specific financial behavior to a generic statement about shopping.

On-screen text

how i walk around knowing i owe klarna $578 but no force on earth can stop me from shopping

Transcript

how i walk around knowing i owe klarna $578 but no force on earth can stop me from shopping

getting an all natural glow with @Primally Pure #primallypurepartner

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Primally Pure

142.8Kviews@kennnniii

which was your fav? i think i need the little white dress #doen #tryonwithme #tr