@lizzramsay — 7x breakout

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pov

@lizzramsay

11.8K followers · usually 9.1K views a post

Views

63.9K

Likes

8.5K

Comments

329

Why it worked

The video taps into a relatable aspiration for a luxurious and aesthetically pleasing lifestyle, using popular brands and experiences as visual cues. The creator's direct question about the "methodology" invites engagement and speculation from viewers who are also interested in or aspire to this lifestyle.

Summary

The creator expresses a desire to understand the "methodology" behind a certain lifestyle aesthetic, characterized by hyper-aesthetic social media accounts showcasing luxury items and experiences. These accounts often feature modern Airbnbs, designer brands like Acne Studios and Goyard, Porsches, and a general "startup" vibe, with their content frequently going viral.

Structure

1Introduction to the aesthetic
2Examples of luxury items and experiences
3Association with startups and viral content
4Questioning the methodology behind the lifestyle
5Desire to be part of the group

Product placement

Acne Studios: APPEARS - a brand name on clothing, removing it would not change what happens in the video. Goyard: APPEARS - a brand name on a bag, removing it would not change what happens in the video. Hermes Birkin: ACTS - a bag is shown as a desirable item, removing it would change what happens in the video. Porsche: ACTS - cars are shown as a status symbol, removing it would change what happens in the video.

On-screen text

pov brush keep seeing anonymous 4 letter accounts where them and all their friends are like really modern air bnb in the desert or like in pjs with caviar on their wrists. acne studio, chrome, goyard, neon birkin galore. they always have like a startup and they're doing their porsche convoys and all their dumps go viral. like can i go lowkey get added to the group chat? like what is the methodology?

Original caption

I have a friend crush on u #chrome #larp #founder #acnestudios #real