POV: your friend takes her role very seriously

@millygoldsmith

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SoundTikTok sound · Sunday Brunch Bossa

Promoted product

Bumble

Bumble is a social network that allows you to feel empowered while making connections, whether you're dating or looking for friends.

13 videos10 creators

Why it worked

The video uses a relatable 'POV' format that turns a standard app feature demonstration into a funny, authentic social interaction, making the product feel like a natural part of the conversation.

Summary

A creator and her friend perform a humorous audit of her Bumble dating profile, editing photos and interests to improve her chances. The video features the Bumble app interface prominently throughout the interaction.

Structure

1Creator and friend review dating profile
2Friend critiques current interests and photos
3They edit the profile using the Bumble app
4They add a photo of the creator's brand, SULT

Original caption

When your friends do a full audit on your @Bumble profile loolll ad #bumblepartner @MARY MCCARTHY

More from @millygoldsmith

Product placement

Bumble: (a) ACTS — the interface is operated to edit a dating profile, select photos, and add interests. Removing it would change the entire video. SULT: (a) ACTS — the creator suggests adding a photo of her brand, SULT, to the profile. Removing it would change the specific content of the profile audit.

On-screen text

POV: your friend takes her role very seriously this is a good start I think we need to add in some interests I just didn't think people would like put interests in... what do you like to do Frisbee bouldering solo trips winky face winky face?? *inaudible* I don't use winky face shall we remove the winky face I think we should change up a photo another hobby you wanna do a SULT one let's get a SULT in there look at this one that's hilarious she's a builder described as slow that's not very good is it that's bad gorgeous pic we can see the face beautiful Milly loves sushi know that she's got style girly friend pic we actually what you look like upgrades thanks babe bumble single summer here we go

Transcript

And this is get started there. I think we need to add in some interests. I just didn't think people would like put interests in... What do you like to do? Frisbee. Bouldering. Solo trips. Winky face. Winky face?? Winky face okay. I don't use winky face. Shall we remove the winky face? I think we should change up a photo. Another hobby? You wanna do a SULT one? Yeah, let's get a SULT in there. Look at this one. That's hilarious. She's a builder. My texting style is described as slow. That's not very good is it? That's bad. Gorgeous pic, so off we we see the face, beautiful. Milly loves sushi. We know that. She's got style. Girly friend pic, we actually we actually know what you look like. Upgrades. Thanks babe. Thanks babe, Bumble single summer. Here we go.