My goal is to make $300,000 this year as a Canadian content creator

@chelseaspursuit

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Promoted product

Budget Templatehttps://stan.store/chelseaspursuit ↗

Why it worked

The creator uses radical financial transparency to build trust and authority, making her budget template a natural and desirable solution for viewers who want to achieve similar results.

Summary

The creator provides a monthly income update to track her progress toward a $300,000 annual goal as a content creator. She uses this transparency to build authority and drive traffic to her budget template linked in her bio.

Structure

1State annual income goal
2Break down income by quarter and month
3Include outstanding invoices and signed deals
4Calculate percentage of goal achieved
5Direct viewers to bio link

Product placement

Stan Store (a) ACTS: it is the destination of the creator's bio link, which is explicitly referenced in the creator's bio as the place to get her "budget template". Removing the bio link would remove the primary call to action and the product being sold. The creator's budget template (a) ACTS: it is the product being sold via the link in bio.

Original caption

When I first started posting seeing creators make consistent $5K and $10K months showed me what was possible. Now I’m watching creators make $500K+ and thinking… maybe I can get there one day too 🤷🏻‍♀️👀 That’s why I share these numbers because someone else that shared theirs is part of what made me realize what could be possible, and honestly… seeing other creators absolutely smashing it out of the water motivates me like crazy! #selfemployedlife

More from @chelseaspursuit

Call to action

Link in bio for budget template

On-screen text

$300,000 INCOME JOURNEY ep.07 My goal is to make $300,000 this year as a Canadian content creator which still feels absolutely unreal to say out loud Let's see how far along I am after seven months TOTAL In Q1 I made $64,723 TOTAL $64,723 + Q1 $64,723 and in Q2 TOTAL $110,324 + Q2 $45,601 I made $45,601 and in July TOTAL $127,924 + July $17,600 $17,600 I also have $14,266 in outstanding TOTAL $142,190 + invoices $14,266 And $84,450 TOTAL $226,640 + brand deals $84,450 in upcoming brand deals Which means I'm now just over 75% of the way to my $300,000 goal with five months left in the year I'll see you next month for the August update

Transcript

My goal is to make $300,000 this year as a Canadian content creator, which yes, still feels absolutely unreal to say out loud. Let's see how far along I am after seven months. In Q1 I made $64,723 and in Q2 I made $45,601. And in July I brought in another $17,600. I also have $14,266 in outstanding invoices and $84,450 in upcoming brand deals already signed. Which means I'm now just over 75% of the way to my $300,000 goal with five months left in the year. I'll see you next month for the August update.

It’s not always about how much you make. It’s about what you do with it. Two peo