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316Talking HeadContrarian hookLifestyle
Hook
HOT TAKE:
@sourwatermelonrings
13.5K followers · usually 1.6K views a post
Views
507.6K
Likes
76.7K
Comments
496
Shares
1.1K
Why it worked
The video taps into nostalgia for a viral, albeit polarizing, product and presents a contrarian "hot take" that sparks curiosity and encourages engagement through comments and shares.
Summary
The creator shares a "hot take" that Starbucks intentionally made the Unicorn Frappuccino taste worse to discourage customers from ordering it again. The video shows a hand holding the pink, blended drink with the Starbucks logo visible on the cup.
Structure
- 1Introduction of the "hot take"
- 2Statement about the Unicorn Frappuccino's taste
- 3Speculation on Starbucks' motive
- 4Visual of the drink
Product placement
Starbucks Unicorn Frappuccino: it is a drink that is shown and discussed. Removing it would change the video. Starbucks: it is a brand logo on the cup. Removing it would not change the video.
On-screen text
HOT TAKE:
they made the
unicorn frap taste worse
than before so ppl would
never ask for it again
Transcript
HOT TAKE: they made the unicorn frap taste worse than before so ppl would never ask for it again
Original caption
It tastes good to me tho I like it #2016throwback #unicornfrappuccino #starbucksdrinks #hottake
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