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37.3Talking HeadOther hookEntertainment
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FULL SEND MMA
@fullsend_mma
459.2K followers · usually 22.5K views a post
Views
692.0K
Likes
19.1K
Comments
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Why it worked
The video leverages the popularity of well-known figures in the MMA community, Khabib Nurmagomedov and Hasbulla, celebrating a significant UFC event. This combination of celebrity and a major sporting event likely drove engagement.
Summary
The video shows Khabib Nurmagomedov and Hasbulla celebrating Islam Makhachev's victory at UFC 330. Various individuals are seen walking through a backstage area, with some wearing UFC and Crypto.com branded apparel.
Structure
- 1People walking through a backstage area
- 2Khabib and Hasbulla are present
- 3Celebration of Islam Makhachev's victory
- 4UFC branding visible
Product placement
UFC: The video shows people celebrating Islam Makhachev's victory at UFC 330. The UFC logo appears on screen and on the clothing of some individuals. This is incidental, as removing it would not change what happens in the video.
Crypto.com: A logo appears on the clothing of some individuals. This is incidental, as removing it would not change what happens in the video.
FULL SEND MMA: A logo appears in the top right corner of the screen. This is incidental, as removing it would not change what happens in the video.
On-screen text
FULL SEND
MMA
Khabib and Hasbulla celebrate
Islam Makhachev's victory at
UFC 330
Original caption
Team Makhachev exited the building in Philadelphia after Islam Makhachev defeated Ian Machado Garry to defend his UFC welterweight title at UFC 330
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