"I Don't Understand, He Respects Too Much"

@fullsend_mma

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Why it worked

The video leverages a moment of emotional vulnerability and confusion from a prominent athlete, combined with a relatable quote about the intensity of competition versus personal respect, to create engaging content.

Summary

UFC fighter Islam Makhachev expresses confusion over his opponent's excessive respect during their fight, stating that while he respects all opponents, the nature of combat requires a more aggressive approach. He recounts his opponent's post-fight comments about him being the greatest fighter.

Structure

1Makhachev expresses confusion over opponent's respect
2Explains the nature of fighting as war
3Recounts opponent's post-fight praise
4Reiterates that fighting is not a game

Product placement

UFC: This is a sports organization whose events are shown in the video. It appears as a logo on the fighter's hat and on a banner in the background. Removing it would not change what happens in the video. It merely appears. FULL SEND MMA: This is the name of the media company producing the content. It appears as a logo in the top right corner of the video. Removing it would not change what happens in the video. It merely appears.

On-screen text

"I Don't Understand, He Respects Too Much"

Original caption

UFC welterweight champion Islam Makhachev admits he was confused by the constant gestures of respect from Ian Machado Garry during their UFC 330 main event

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Transcript

I don't understand man, this is the fight that something we have to hug each other every every rounds, you know. We're going to war to break the face, to break the eye, you know. That's why I respect all my opponents, but Jan, I don't know, he respects too much. What did he say to you after the fight? Because look like it came in the shape. He said, I fight today with the greatest fighter. I respect him, you know, he's a good guy, you know, very kind, you know. But this is the war, I know. Look my face. I just come to beat everybody. It's not something you have to play. This is fight, this is not game.