Primark finds Ft the autumn collection

@jess.gilb

2.8K followers · usually 1.0K views a post

Views

672.0K

Likes

55.9K

Comments

71

Shares

5.4K

SoundTikTok sound · E85

Promoted product

Primark

Primark is a retailer that sells clothing and accessories, offering a variety of items like tops, shorts, jeans, jackets, and belts.

25 videos22 creators

Why it worked

The slideshow format allows for a high-volume 'haul' experience that feels authentic and relatable, tapping into the 'viral find' trend which encourages viewers to visit the store themselves.

Summary

The creator showcases a variety of new autumn clothing and pajama sets found during a shopping trip at Primark. The slideshow highlights specific items like jackets, jumpers, bodysuits, and various patterned sleepwear.

Structure

1Introduction to the Primark autumn collection
2Showcasing viral jackets and layered tees
3Highlighting knitwear and bodysuits
4Transition to the pajama section

Original caption

#primarkfinds #primarkautumn #primarknewin #autum

More from @jess.gilb

Product placement

Primark: (a) ACTS — the creator is physically inside a Primark store, operating the inventory by browsing, selecting, and showcasing specific clothing items for the audience to see. Removing the brand would change the video entirely as it is a store-specific haul. Primark appears on store signage, clothing tags, and is the subject of the video.

On-screen text

Primark finds Ft the autumn collection Found the viral jacket And another! Loved this layered tee Fear it would be see through tho Remember these jumpers from last year! And the navy Autumn basics Can't go wrong with a black baby tee Loved these bodysuits We know how I feel about stripes by now Time for my fav section Primark PJs>> Unreal The material was so soft as well Ready for chocolate brown in autumn Obsessed with olives and pink and white stripes these are so me Polka dots!

@BERSHKA #bershkanewin #bershka #meadowhall

180.7Kviews@jess.gilb

@Boots UK @Biodance @No7 @Bubble Skincare @Soap & Glory @Bondi Sands