@mumandme17 — 27x breakout

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Hello, my

@mumandme17

20.0K followers · usually 1.1K views a post

Views

28.9K

Likes

1.5K

Comments

104

Why it worked

The creator's vulnerability and relatable situation of being unemployed and seeking a new career path likely resonated with viewers, encouraging engagement and support.

Summary

A recently unemployed woman shares her journey of transitioning to full-time social media work. She asks viewers to follow her journey and support her transition.

Structure

1Introduction and current unemployed status
2Past employment at Sainsbury's
3Decision to pursue full-time social media
4Request for viewer support and to follow her journey
5Hope for success in social media within 30 days

Product placement

Sainsbury's: it APPEARS as the place the creator used to work. Removing it would not change what happens in the video.

Call to action

Go ahead and follow our journey. And, uh, yeah, let's see where it gets us. And hopefully in the next 30 days we will be full time on social media.

On-screen text

Hello, my and I am recentl and I am recently an unemployed girl working working at Sainsbury's as a delivery driver for 5 whole yea And now And now I don't know what I'm doing with myself. But what I But what I do know is social full time. full time. And I need your help. I've documented I've documented in the last six da or what I've been getting up or what I've been getting up to as an unemployed girl Now Now it's finally your Now it's finally your time to help me share some love. Go ahead and follow our Go ahead and follow our journey. And And, uh, yeah, let's see where it gets us. And hopefully And hopefully in the next 30 we we will be full ti we will be full time on social medi

Original caption

Cannot believe it’s been a week since I’ve left Sainsbury’s 🥹✨ #unemployed#jobless#NewBeginnings#socialmediamanagement