MÍA BAKERY

@miabakeryphiladelphia

4.0K followers · usually 1.3K views a post

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20.3K

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245

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SoundTikTok sound · original sound - miabakeryphiladelphia

Promoted product

Mia Bakery

Instagram

Why it worked

The video effectively uses visually appealing food and a positive, personal recommendation to entice viewers. By showcasing unique and decadent dessert options, it taps into the popular trend of food exploration and supports local businesses, making it relatable and shareable.

Summary

The video showcases Mia Bakery, a local bakery in Philadelphia, highlighting its delicious and creatively topped cinnamon rolls and other pastries. The creator expresses their love for the bakery's atmosphere and products, encouraging viewers to visit.

Structure

1Showcasing Mia Bakery's signature cinnamon rolls
2Entering the bakery and experiencing the atmosphere
3Highlighting various toppings and pastry options
4Mentioning future menu additions like croissants and lattes
5

Original caption

Thanks @LeAnn Robles 🌞 siempre eres bienvenida, Dios te bendiga 🙏🏻

More from @miabakeryphiladelphia

Product placement

MIA BAKERY SHOP (ACTS): A bakery that sells cakes, cinnamon rolls, and desserts. Removing it would change what happens in the video because the video is about visiting and showcasing this bakery and its products. @miabakeryshop (APPEARS): An Instagram handle for the bakery. Removing it would not change what happens in the video.

Call to action

If you're in Philly and love supporting local bakeries, you need to put Mia Bakery on your list.

On-screen text

MÍA BAKERY 5304 N 5th Street Philadelphia, PA SIGNATURE CINNAMON ROLLS 1. LOTUS HEAVEN ROLL $8.50 4. DUBAI GOLD ROLL $9.50 7. PEBBLES MILK ROLL $8.50 8. LAVA FRESA $8.50 2. PIRULÍ CRUNCH ROLL $8.50 5. TROPICAL CLOUD ROLL $8.50 3. COCO CHAOS ROLL $8.50 6. BERRY BERRY OBSESSION $9.50 10. RED VELVET CREATION $9.50 EXTRAS EXTRA NUTELLA +$1.50 EXTRA CREAM CHEESE +$1.50 EXTRA STRAWBERRIES +$2.00 EXTRA COCONUT +$1.50 ROM. 11:36 Made with love. BAKED WITH PURPOSE.

Transcript

Encontré mi nueva bakery favorita en Filadelfia gracias a la recomendación de un amigo. Es Mia Bakery, located on the street. Y tan pronto entré, sentí la paz y el amor que le ponen a todo lo que hacen. Tienen los barrel fruit cakes y warm custom honey buns with all kinds of toppings. También hacen cakes y próximamente me dijeron que tendrán fresh croissants y lattes. So if you're in Philly and love supporting local bakeries, you need to put Mia Bakery on your list.