@phlmyplate — 130x breakout selling Mia Bakery Shop

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When we see a decadent cinnamon roll, we have to go try.

@phlmyplate

22.1K followers · usually 1.3K views a post

Views

168.8K

Likes

14.3K

Comments

5.1K

Promoted product

Mia Bakery Shop

3 videos2 creators

Why it worked

The video uses high-quality, close-up shots of visually appealing food (food porn) combined with a personal recommendation, which effectively drives interest in the local business.

Summary

The creators visit MIA Bakery Shop in Philadelphia to showcase their viral cinnamon rolls and fruit entremets. They highlight the quality of the pastries and the welcoming atmosphere provided by the owners.

Structure

1Introduction to the bakery's viral cinnamon rolls
2Showcase of various cinnamon roll flavors
3Highlighting the unique fruit entremets
4Introduction to the owners and the bakery's atmosphere

Product placement

MIA Bakery Shop (a) acts: the video showcases their cinnamon rolls and fruit entremets, demonstrating their appearance and texture; the owners are shown and the shop's interior is featured. Removing this would remove the entire subject of the video. Biscoff (a) acts: a Biscoff cookie is used as a topping on a cinnamon roll. Oreo (a) acts: Oreo cookies are used as a topping on a cinnamon roll.

Original caption

We have been seeing @miabakeryphiladelphia all over TikTok and Instagram, , so when they invited us in we were so excited to check them out. 📍MIA Bakery Shop 5304 N. 5th Street They are known for their Cinnamon Rolls & fruit entremets. Owners Barbara & Elvin were some of the nicest people we have met & thr bring their Christian values into their business & you can truly feel the love and passion. These cinnamon rolls are light and have a nice texture- they are not overwhelming doughy as some rolls can be. They offer a variety of delicious toppings. You can't go wrong with the classic but we enjoyed the Pebbles Milk Roll, Cookie Chaos, Lotus Heaven roll & the Banana Pudding roll. The entremets were so well done , we enjoyed the mango & the cheesecake. They had a nice crunch on the outside and a mousse texture on the inside. And on top of their great treats- you can also get a cup of coffee for FREE! And we really enjoyed that as well. Be sure to check this spot out & thank you for having us ❤️ #cinnamonrolls #cinnamonbuns #bakery #phillyfood #phlmyplate