FENTY WHAT DID YOU PUT IN THIS?!

@sumarroslilja

79.2K followers · usually 21.2K views a post

Views

3.5M

Likes

243.8K

Comments

305

Shares

11.7K

SoundTikTok sound · luxurious

View velocity

+1.8M views over 22.1d · ~82.7K/day · 6 observations

Promoted product

Fenty lipstick/lip gloss

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.

Why it worked

The video likely worked due to the creator's genuine enthusiasm and the visually appealing application of a popular beauty product. The "hook" text directly engages viewers by posing a question about the product's quality, creating curiosity.

Summary

The creator applies a Fenty Beauty lipstick or lip gloss to her lips, expressing surprise and admiration for the product's quality. The video focuses on the application and the product itself.

Structure

1Creator holds up Fenty product
2Creator applies product to lips
3Creator expresses amazement at the product
4Creator continues applying product

Original caption

This lipstick is on another level✨😍#makeuphacks #makeuptips #makeup #lipstick #summerrose @Fenty Beauty

More from @sumarroslilja

Product placement

Fenty: ACTS - it is a makeup product (lipstick/lip gloss) that the creator is applying to her lips. Removing it would change what happens in the video.