Actually the perfect shade

@sosodoesmakeup

60.2K followers · usually 1.6K views a post

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SoundTikTok sound · Less than a Lover

View velocity

+3.0K views over 4.1d · ~744/day · 4 observations

Promoted product

Fenty Beauty glossbomb stix

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.

Why it worked

The video is short, visually appealing, and directly showcases a popular beauty product in use, making it highly shareable within the beauty community.

Summary

The creator applies Fenty Beauty's Gloss Bomb Stix in the shade Riri to her lips, showcasing the product's color and finish. The video highlights the lipstick as the perfect shade.