@ajplus — 24x breakout

Loading video…

This is what happens when Palestinians try to get married:

@ajplus

2.1M followers · usually 13.7K views a post

Views

709.4K

Likes

86.8K

Comments

1.5K

7.4K

View velocity

+5.1K views over 4.2d · ~1.2K/day · 5 observations

Why it worked

The video likely resonated due to its strong emotional appeal, highlighting a perceived injustice and the disruption of a significant life event (a wedding) by authorities. The use of direct, impactful on-screen text and visual evidence of the raids and assaults would have contributed to its shareability.

Summary

The video shows Israeli forces raiding Palestinian weddings, detaining a couple on their wedding day, and assaulting attendees. The Israeli National Security Minister reportedly boasted about the incident.

Structure

1Israeli forces raid a Palestinian wedding in Umm al-Fahm.
2Another wedding in al-Eizariya is raided.
3Attendees are assaulted.
4A couple is detained on their wedding day.
5The Israeli National Security Minister boasts about the incident.

Product placement

AJ+ (appears): A media outlet's logo appears in the corner of the video. Removing it would not change what happens in the video. Police (appears): A sign for the police is visible outside a building. Removing it would not change what happens in the video.

On-screen text

This is what happens when Palestinians try to get married: On August 15, Israeli forces stormed a Palestinian wedding hall in the town of Umm al-Fahm. Israel also raided another wedding in the Palestinian town of al-Eizariya, in the occupied West Bank. Israeli forces assaulted Palestinian attendees. And this couple were detained in the Negev desert on their wedding day. Israeli National Security Minister Itamar Ben-Gvir boasted about the incident.

Original caption

Palestinians want to celebrate moments of joy, like getting married. But Israel will use any means to stop them. #WestBank #Settlerviolence #Israel #Palestine #PalestinianWedding