Why it worked
The video leverages the popular 'what's in my bag' trend, showcasing a stylish and functional product in a relatable context. The creator's use of a discount code directly appeals to viewers interested in purchasing the bag.
Summary
The video shows a creator packing various items into their new green Poppy & Peonies work tote bag. The items include food containers, a drink, a laptop, a makeup bag, keys, and other personal accessories, demonstrating the bag's capacity and organization.