From chaos to cute

@poppyandpeonies

438.3K followers · usually 12.1K views a post

Views

2.6M

Likes

97.3K

Comments

465

Shares

8.1K

SoundTikTok sound · original sound - poppyandpeonies

View velocity

+1.5M views over 16.7d · ~91.0K/day · 15 observations

Promoted product

Poppy & Peoniespoppyandpeonies.com

Poppy & Peonies offers stylish vegan leather handbags, work totes, and accessories designed for functionality, helping you stay organized wherever the day takes you.

18 videos

Why it worked

The video effectively uses a 'what's in my bag' format combined with a satisfying organization transformation, appealing to viewers interested in practical lifestyle content and aesthetically pleasing products. The clear demonstration of the bag's organizational features and the use of a discount code encourage engagement and potential purchase.

Summary

The video showcases a woman organizing her tote bag, transitioning from a cluttered state to a neatly organized one. Various pouches and items are placed inside the bag, demonstrating its organizational features and aesthetic appeal.

Structure

1Starting with a messy tote bag
2Adding items to organize the bag
3Showing the organized interior with various pouches

Original caption

It's time to say goodbye to situations like this and hello to the bag that can do it all!! #everydaybag #whatsinmybag #fallbag #workbag

More from @poppyandpeonies

Product placement

Poppy & Peonies (brand name on bag and on pouch): This is a vegan accessory brand. The bag and pouches are shown being used to organize items. Removing the brand name would change what happens in the video as it is the product being showcased. Chanel (brand name on hand cream): This is a luxury brand. A hand cream product from this brand is shown being placed in the bag. Removing the brand name would not change what happens in the video as the focus is on the bag's organization.