THEY'RE EXPENSIVE

@kingskleans

1.4M followers · usually 11.5K views a post

Views

278.4K

Likes

22.0K

Comments

203

391

SoundTikTok sound · original sound - kingskleans

Promoted product

Crep Protect

Step into the world of Crep Protect for exceptional sneaker care. Explore our range of premium products designed to protect, clean, and store your favourite kicks.

3 videos2 creators

Why it worked

The video combines a relatable back-to-school shopping scenario with a giveaway, creating engagement through viewer participation (liking, commenting, sharing) and the emotional element of a family receiving gifts.

Summary

A mother and her two children are given £100 each to spend on back-to-school items at JD Sports. The video follows them as they choose backpacks and shoes, with the mother ultimately deciding the winner. The winner receives an additional prize, and the creator also offers the winner a Crep Protect shoe cleaning kit.

Structure

1Introduction to the challenge and prize money
2Choosing backpacks
3Choosing shoes
4

Original caption

£100 EACH FOR BACK TO SCHOOL, AND THE KIDS SPENT IT ON THEIR MUM 🥺 We stopped a mum and her two kids on the high street at @tworiversstaines and took them into @jdsports for the back to school run. £100 each to build the best starter kit, a bag and a pair of PE shoes, mum judges the winner, and there's a little extra prize on top for whoever takes it. They took it seriously. Matching backpacks so they can't get them mixed up, because the old one was looking, in her words, rough. Then the shoe aisle: the daughter went straight for the P-6000s and locked them in the second they fit, and the son had his eye on a pair of Asics he'd been after for a while. Two very nice picks and genuinely hard to split. Then it turned. We asked them what they love about their mum and they said she always puts other people first and never gets herself anything. So they asked if they could get her a pair too. She said no, she's fine, she'll just have the cheapest, she normally goes without so they can have. When we asked when she last bought herself shoes she couldn't remember. She ended up in her first ever pair of New Balance. Mum picked Molly as the winner. Molly used her extra prize on her mum instead of herself. Nothing else for her at all. Big thank you to @crepprotect, who sorted the family out at the end so the new pairs stay looking new. When did you last treat yourself? Be honest 👇 #KLEANLIKEKINGS #kingskleans #backtoschool #jdsports #tworiversstaines #crepprotect #newbalance #p6000 #asics #familyfirst

More from @kingskleans

On-screen text

THEY'RE EXPENSIVE CAN I MAKE THE BACK TO SCHOOL PROCESS A BIT EASIER ON YOU AND TAKE YOU GUYS COMPETITION 🏆 TO WIN SOME FREE STUFF OH MY GOD YEAH 😱 YOU UP FOR DOING IT YOU'VE GOT ABOUT A HUNDRED POUND EACH TO SPEND AFTERWARDS YOU'RE GOING TO HAVE TO PICK WHOEVER'S THE WINNER AND THEN THERE'S GOING TO BE A LITTLE EXTRA PRIZE 🎁 FOR WHOEVER WINS ON TOP AS WELL SO STAY TUNED FOR THAT GUYS YOU LIKE THAT ONE YEAH YOU'RE GONNA GO FOR IT STRAIGHT AWAY OH LOOK AT THAT YOU'VE GOT YOUR OWN CASE THAT MATCHES AS WELL 30 QUID COOL SO YOU'VE GOT ABOUT £70 WHICH SHOULD GET YOU SOME NICE PE SHOES NOW YOUR SISTER'S GOT THIS ONE ARE YOU GOING MATCHING YEAH WHAT KIND OF BRANDS YOUR FAVORITE WOULD YOU SAY NIKE THESE ONES YEAH THEY'RE EXPENSIVE BUT YOU KNOW WHAT I DO AS VIDEOS YOU'VE EVEN BEEN ON OUR STREAM SUPPORTING WE'RE GOING TO GET YOU A PAIR OF THESE AS WELL DOES THAT MAKE YOU HAPPY THANK 🙏 YOU YOU'RE WELCOME RIGHT LET'S DO IT SO FOUR AND A HALF YEAH I'M WAITING THE HAIR THOUGH MAN SICK SURELY YOU'RE NOT ALLOWED THAT IN SCHOOL RIGHT ARE I HAD A BET WITH HER IF SPAIN WON SHE HAD TO DO MY AND STUFF AND DYE MY HAIR ALL RIGHT SO WHAT ARE YOU FEELING MAN MAYBE SOMETHING LIKE THAT YOU KIND NOT GET YOU'RE GOING TO BE TACKLING ATTACKING PEOPLE ON THE FIELD WHICH IS THE WINNER THEY'RE BOTH GETTING TO GET EVERYTHING ANYWAY BUT WHICH ONE ARE YOU GOING FOR MOLLY WITH THESE BECAUSE I KNOW HOW MUCH SHE LOVES THEM IF YOU LIKE WE'LL ALSO LET PICK ONE OTHER THING AS WELL YOU WANT TO GET FOR HER INSTEAD ARE YOU SURE SO NOTHING ELSE FOR YOU WHAT DO YOU RECKON WHAT DO MUM SHALL YOU SHOULD HER SHALL SOME SHOES YEAH YOU'RE SO CARING I COULD TELL IT'S SUCH A DESERVING FAMILY AND THAT'S BETTER FEELS 🫂 LOVELY PERFECT HAPPY DAY FIRST PAIR NEW NEW BALANCE YEAH ALSO JUST BECAUSE YOU DID SUCH A NICE THING AND HELPED YOUR MOM OUT I'M ALSO GOING TO LET YOU PICK ANY PRODUCT FROM THE CREP PROTECT STANDS THIS ONE'S QUITE COOL TO BE FAIR ONE BECAUSE IT'S QUITE A FUN PRODUCT TO USE BUT ALSO IT'S LIKE REALLY GREAT FOR ON THE GO SO THAT'S ALL YOU NEED RIGHT THERE JUST TO CLEAN YOUR SHOES IT'S GOT LIKE FOAM A BRUSH AND A MICROFIBER TOWEL IT'S GOT LIKE THE REST OF THE DAY TO PROCESS YEAH EVERY SORT OF LIKE COMMENT SHARE IS ONE STEP CLOSER TO BUYING SOMEONE ELSE SOME FREE SHOES SO IT REALLY DOES HELP GUYS SO COOL LET'S DO IT LET'S LOCK IT IN

Transcript