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Hook
Mom to Mom
@alexis_vittitow
15.8K followers · usually 498 views a post
Views
57.1K
Likes
14.5K
Comments
7.4K
Shares
961
Why it worked
The video leverages the popular 'momtok' and 'support' hashtags to create a sense of community and shared purpose. The concise on-screen text and positive visual create an easily digestible and relatable message for mothers.
Summary
The video shows a woman in a car, holding a drink and wearing a t-shirt with medical-themed cartoon characters. Overlay text encourages moms to support each other through an app, stating it only takes two seconds to change someone's life. The creator is smiling and appears to be speaking, but there is no audio.
Structure
- 1Introduction with on-screen text
- 2Woman holding a drink
- 3Smiling and looking at the camera
- 4Text emphasizes mom support via an app
On-screen text
Mom to Mom
It takes two seconds
To change someone's
Life on this app
Let's do it together
Original caption
Moms supporting moms 💕✨ #momtok #momssupportingmoms #supportingmoms #moms #momof3
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