IT IS 10

@2tfitness

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SoundTikTok sound · original sound - 2tfitness

Promoted product

Core Power Shake

Why it worked

The creator taps into a relatable late-night craving and presents an unconventional, 'guilty pleasure' recipe that subverts expectations of healthy eating, making it intriguing and shareable.

Summary

The creator is craving something unhealthy late at night and decides to make a drink using Core Power protein shake and Diet Dr. Pepper. He acknowledges the unusual combination but claims it's the best and drove to 7-Eleven specifically to make it.

Structure

1Expresses late-night craving for something unhealthy
2Rejects healthy options like oat pudding
3Introduces Core Power shake as a key ingredient
4Adds Diet Dr. Pepper to the shake
5Acknowledges the grossness but claims it's the best

Original caption

This saved me from my sweet cravings.

More from @2tfitness

Product placement

Core Power Shake (a vanilla flavored protein shake that contains 42 grams of protein) ACTS - it is used as an ingredient in a drink. Removing it would change the video. Dr Pepper (a diet soda) ACTS - it is used as an ingredient in a drink. Removing it would change the video. 7-Eleven (a convenience store) ACTS - the creator drove there to buy ingredients. Removing it would change the video.

On-screen text

IT IS 10 O'CLOCK AT NIGHT AND I'M CRAVING NOT SOMETHING THAT FEELS HEALTHY I DON'T WANT SOME OAT PUDDING OR SOME BULLSHIT I WANT SOMETHING LIKE I'M SINNING AND I HAVE OK NEED A LARGE GLASS CORE POWER SHAKE YES IT HAS 42 GRAMS OF PROTEIN WOULD I DO LESS ANY DIET SODA TODAY FOR SOME FUCKING REASON I CHOSE DR PEPPER YEAH I KNOW THAT'S FUCKING GROSS OH FUCK CLEAN IN HERE CAN NEVER BE CLEAN IN HERE WHAT WAS I KNOCK UNTIL YOU IT'S THE BEST A ROOT BEER BUT BETTER AND HAS PROTEIN I LITERALLY JUST DROVE TO 7 ELEVEN SO I CAN MAKE THIS

Transcript

It is 10 o'clock at night and I'm craving not something that feels healthy. I don't want some oat pudding or some bullshit. I want something like I'm sinning and I have. Okay, need a large glass. Core Power shake. Yes, it has 42 grams of protein. Would I do less? Any diet soda today for some fucking reason I chose Dr Pepper. Yeah, I know that's fucking gross. Oh fuck. Clean in here. Can never be clean in here. What was I? Knock until you dry it. It's the best. A root beer but better and has protein. I literally just drove to 7-Eleven so I can make this.

Honestly, this might be in the rotation. Shout out to @thediegowilson for the id

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