@theceliacdiva — 25x breakout

Loading video…

What causes celiac disease?

@theceliacdiva

1.7K followers · usually 4.8K views a post

Views

114.5K

Likes

10.7K

Comments

424

2.1K

Why it worked

The video effectively uses a surprising and counter-intuitive "reveal" (stress as a cause of celiac disease) to capture viewer attention and encourage engagement. The direct question format and energetic delivery make the information easily digestible and shareable.

Summary

The video explains that celiac disease is caused by a combination of genetic predisposition, gluten exposure, and a stressful event. The creator emphasizes that this stressor can be psychological, physical, or even pregnancy, and can trigger the disease at any age.

Structure

1Introduction to the question of celiac disease causes
2Revealing stress as a surprising trigger
3Explaining the genetic predisposition and stressor combination
4Listing various types of stressors
5Concluding with the activation of genes by stress

On-screen text

What causes celiac disease? DO YOU KNOW WHAT CAUSES CELIAC DISEASE? STRESS. WHAT? THAT'S RIGHT. IF GENES AND YOU OF ANY KIND, PSYCHOLOGICAL, PHYSICAL, SURGERY, PREGNANCY, YOU GOT AND THEN HERE COMES STRESS. BOOM! GENES ON, AND YOU ARE A YAK. HA. HA!

Original caption

How do you get Celiac? When I first saw a specialist, he told me that being genetically predisposed (having one of the celiac genes) + gluten exposure + any stressful event (mental or physical) = the genes trigger the disease. He said it can happen at any age! It can happen in babies (when gluten in introduced) all the way to older age. PS- I Updated this caption to say that someone in said her DR called it a “qualifying event.” Such a perfect description So what constitutes a stressful trigger or a qualifying event on the body? To name a few: Birth Illness Vaccines Flu Any change in gut health Strep throat Ear injections School challenges Mono Pregnancy Surgery Divorce College Moving So many more! Are there outliers to this? For sure- we are all super complex. Just passing along what I’ve been told in hopes of helping people know how we got on the gluten free train! 🩷