Why it worked
The relatable humor of exaggerated beauty routines and the contrast between a baby's natural lashes and heavily applied mascara likely resonated with viewers, driving engagement through shared experiences and a touch of self-deprecating humor.
Summary
This slideshow humorously contrasts the user's natural lashes as a baby with their current heavily mascaraed lashes, showing the dramatic difference and implying a long-standing reliance on mascara.
Structure
- 1Introduction: lashes are 'dead' due to mascara
- 2Daily routine: mascara before school
- 3Application: 5 coats of mascara
- 4Endurance test: mascara after crying
- 5Endurance test: mascara after a day out
- 6Origin story: lashes at age 1
- 7Current state: lashes now
- 8Reassurance: they will be fine
On-screen text
when someone tells me my lashes are dead because of all the mascara I wear
But this is my mascara before school every morning
This is my lashes with 5 coats of mascara on
This is my mascara after bawling my eyes out
My lashes after a whole day of going out
This was my lashes when I was 1
And this is them now
I'm sure they will be fine