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70.9Silent UGCOther hookLifestyle
Hook
Mascara is mascaraing today.
@scarlettslashes
65.1K followers · usually 17.3K views a post
Views
2.5M
Likes
294.0K
Comments
625
Shares
12.4K
Why it worked
The video uses a relatable, high-quality close-up of a common beauty routine, tapping into the 'get ready with me' aesthetic that performs well on TikTok.
Summary
The creator uses a cotton swab to remove excess mascara from her eyelashes. The video focuses on her makeup routine without promoting a specific brand.
Structure
- 1Creator applies mascara
- 2Creator uses a cotton swab to clean lashes
- 3Creator shows the final result
On-screen text
Mascara is mascaraing today.
Original caption
Mascara is mascaraing today. #goodlashday #unlockmylikes #clumpymascara #trending
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