I have a challenge for you

The video uses a common internet challenge format ('summon an entire fandom with just one reference') which encourages engagement and participation from viewers who are part of specific fandoms. The ASMR-style visuals and sounds also contribute to its watchability.

The video shows someone mixing ingredients in a bowl, then forming them into small balls and placing them on a baking sheet. The balls are then placed into an oven to bake.