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@laundrymumaus

11.5K followers · usually 13.4K views a post

Views

38.2K

Likes

2.0K

Comments

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SoundTikTok sound · original sound - laundrymumaus

View velocity

+6.9K views over 17.8d · ~388/day · 16 observations

Promoted product

Ultra Kleen laundry powder

Why it worked

The video leverages the popular ASMR and 'oddly satisfying' trends by focusing on the tactile and auditory experience of crushing laundry powder. The visual of the powder breaking down into fine dust and the satisfying sounds it creates are highly engaging for viewers seeking sensory content.

Summary

The video shows hands crushing and crumbling a large block of white laundry powder with blue specks. The powder is broken down into smaller pieces and then into fine dust, creating a satisfying visual and auditory experience.

Structure

1Crushing the block of laundry powder
2Breaking it into smaller pieces
3Crumbling the pieces into dust
4Sifting the powder through fingers
5Massaging the powder with hands

Original caption

If you live in Western Australia, try to grab this Ultra Kleen laundry powder from Spudshed! It smells amazing! 😍 Not really the best for making laundry slabs, but for the price it’s sooo worth it $10 for 5kg! RUN!!! 🏃‍♀️🤣🫧 #laundry #CleanTok #oddlysatisfying #asmrsounds #australia

More from @laundrymumaus

Product placement

Ultra Kleen laundry powder: it is a laundry detergent that is used to clean clothes. It is sold in a 5kg tub for $10. It is available at Spudshed in Western Australia.