I think I prefer laundry cakes with no pods 🤔

The video likely worked due to its ASMR-like qualities and the satisfying visual of breaking down the detergent. The use of bright colors and the unusual setting of being inside a washing machine drum would have also contributed to its engagement.

The video shows a person inside a washing machine drum, breaking apart a large block of what appears to be laundry detergent or soap. The material is white with blue and pink streaks. The person continues to break it down into smaller pieces and then adds clothes and water, simulating a laundry cycle.