This is kind of

@lad

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SoundTikTok sound · original sound - lad

Promoted product

Big Papa pickle in a pouch

Van Holten's Pickle In-A Pouch, Big Papa, 12 ct, The perfect on-the-go snack, Shelf-stable for up to 2 years, Individually packaged for resale, Convenient tear-away display box,

Why it worked

The video likely worked due to the creator's relatable reactions to trying an unusual food item, the novelty of a 'pickle in a pouch,' and the inherent humor in the situation.

Summary

A woman tries a large pickle from a pouch and compares it to pickled onions. She expresses hesitation and discomfort but ultimately tries the pickle, reacting strongly to its taste. She then opens the pickle pouch, revealing a very large pickle.

Structure

1Introduction to the challenge
2Hesitation and comparison of UK vs US pickles
3Trying the pickled onion
4Trying the Big Papa pickle
5

Original caption

Rapper Latto Tries Pickles! #pickle #latto

More from @lad

Product placement

LAD BIBLE (logo appears, does not act, removing it does not change video) GARNEER'S (label on jar, acts as container for pickled onions, removing it changes what happens in video) PICKLE IN A POUCH (packaging for Big Papa pickle, acts as container for pickle, removing it changes what happens in video) BIG PAPA (brand name on pickle packaging, acts as brand for pickle, removing it changes what happens in video)

On-screen text

UK PICKLED ONIONS USA PICKLE IN A POUCH

Transcript

This is kind of uncomfortable to eat on camera. No eels, promise. Pinky promise? Pinky promise. UK PICKLED ONIONS USA PICKLE IN A POUCH Pickles? Wait, no, what's this? Okay. Okay. In school we definitely eat the pickles, the Big Papa. A pickled onion. Not really looking forward to that. How much am I getting paid to do this? We're going to be optimistic about this because I love pickles. I love pickled eggs. I love pickled okra. So let's just go for it first. Mm. That hurt, that hurt. No, why did I just dip it in the, oh my gosh. Okay, I'm tweaking. Um... Yeah. No? Want to know what was crazy is like, you know how like mayo is a sandwich, just gonna eat mayo? I could see that being good on the sub, but just like by itself. This is very... big and... This is kind of uncomfortable to eat on camera. Disclaimer. Disclaimer. I'm shy! I'm shy!