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Hook
Mysterious disappearance of Doughtery Dozen's shamed son explained
@thesun
4.4M followers · usually 66.5K views a post
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531.1K
Likes
22.7K
Comments
114
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Why it worked
The post likely performed well due to the combination of a well-known influencer family, a sensational topic (disappearance and controversy), and the promise of an explanation, all presented in a concise, text-heavy format suitable for quick consumption on the platform.
Summary
This is a text-heavy slideshow post from The Sun detailing the mysterious disappearance of James Dougherty, the second eldest son of the "Dougherty Dozen" family of influencers. The post implies that controversies, including his arrest, have led to changes in the family's social media presence.
Structure
- 1Introduction of the Dougherty Dozen family and their online presence.
- 2Mention of controversies, including James Dougherty's arrest.
- 3Explanation of the mysterious disappearance of James Dougherty.
- 4Implication of social media changes due to public scrutiny.
On-screen text
Mysterious disappearance
of Doughtery Dozen's
shamed son explained
Original caption
For nine years 'Dougherty Dozen' influencers Alicia and Josh Dougherty have shared every detail of family life with their 11 children online, accumulating nearly eight million TikTok followers. However the family have been rocked by a spate of controversies - including second eldest James being arrested on a public lewdness charge - which we can reveal has prompted a string of subtle changes across their social media amid public scrutiny. Read the full story above. #DoughteryFamily #Influencers #Disappearance #Mystery
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