Mystery Bag

@katieharris_0

149.3K followers · usually 8.4K views a post

Views

2.7M

Likes

146.2K

Comments

480

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3.7K

SoundTikTok sound · original sound - katieharris_0

Promoted product

Dairy Queen Mystery Bag

Why it worked

The video taps into the popular 'mystery box' or 'blind bag' trend, creating intrigue and curiosity around what treats are inside. The low price point and the well-known brand of Dairy Queen also contribute to its appeal.

Summary

The creator is at a Dairy Queen and shows a "Mystery Bag" containing 2-3 DQ treats for $5.00. The bag has a notice that items may have been made during employee training, could be duplicates, or the wrong flavor/size, but is still considered a steal. The bag also features a call to action to download the Dairy Queen mobile app for exclusive deals. The creator then pulls the bag out of a freezer filled with Dairy Queen products.

Structure

1Introduction of the Dairy Queen Mystery Bag
2Explanation of the bag's contents and potential imperfections
3Call to action to download the DQ app
4Bag is removed from the freezer

Product placement

Original caption

Should I get 1 or 2? #blindbag #dq #mystery #dairyqueen

More from @katieharris_0

Call to action

Download the official mobile app!

On-screen text

Mystery Bag $5.00 Contains 2-3 DQ treats These items could have been made during employee training, we may have made a duplicate item or made the wrong flavor or size. Either way, this mystery bag is a steal of a deal. May contain peanuts, tree nuts, gluten GET EXCLUSIVE DEALS! DOWNLOAD THE OFFICIAL MOBILE APP!

Transcript

Should I get 1 or 2?