Why it worked
The video leverages a popular product (Dairy Queen Blizzards) and a highly attractive price point (99 cents) to generate interest. The short, visually engaging format with clear on-screen text makes the promotion easily digestible and shareable, encouraging viewers to take advantage of the limited-time offer.
Summary
Dairy Queen is celebrating the start of summer by offering Blizzards for only 99 cents from April 23rd to April 26th. Customers can get this deal by ordering through the DQ app.
Structure
- 1Dairy Queen is giving away Blizzards for 99 cents tomorrow.
- 2The promotion runs from April 23rd to April 26th.
- 3This is to celebrate the start of summer.
- 4The deal requires ordering through the DQ app.
- 5Friends can get cheap ice cream with this deal.
Product placement
Dairy Queen Blizzards are shown and promoted as a 99 cent deal available through their app.
On-screen text
Tomorrow,
Dairy Queen is
giving away
Blizzards 🍦
For only
99¢
So this week,
April 23rd - April 26...
Dairy Queen is
celebrating start
of the Summer
All DQ locations
are giving away
Blizzards for:
99¢ Cents
1. Order
using the 📱
Show up
between these
dates: ⚠️ ⚠️
You & your friends
can get some cheap
ice cream!!! 🍦