Everyone knows a mermaid loves the water.

@itsmaddyk

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SoundTikTok sound · original sound - itsmaddyk

Promoted product

Neutrogena Hydro Boost Rejuvenating Serum

Neutrogena® Hydro Boost Hyaluronic Acid Rejuvenating Serum with Beta Glucan HA+ Technology, Skin Barrier Support, Weightless Hydration, Non-Comedogenic

2 videos2 creators

Why it worked

The video successfully blends a popular aesthetic trend (mermaidcore) with a clear, benefit-driven product demonstration, making the advertisement feel like a natural part of the creator's lifestyle content.

Summary

The creator demonstrates her skincare routine using Neutrogena Hydro Boost products to achieve a hydrated, mermaid-inspired look. She highlights the benefits of the serum and water gel before directing viewers to purchase them on Amazon.

Structure

1Introduction to the mermaid-themed skincare routine
2Demonstration of the Hydro Boost Rejuvenating Serum
3Explanation of product benefits for skin barrier repair

Original caption

#NeutrogenaPartner Neutrogena Hydro Boost Rejuvenating Serum is my mermaid secret 🐬🐬⭐️⭐️ @Neutrogena

More from @itsmaddyk

Product placement

Neutrogena Hydro Boost Rejuvenating Serum: (a) ACTS - the creator applies it to her face and explains its benefits. Neutrogena Hydro Boost Water Gel: (a) ACTS - the creator shows the texture and applies it as a follow-up step. Amazon: (a) ACTS - the creator directs viewers to buy the products there and use the locker service.

Call to action

Buy on Amazon, Ship to an Amazon Locker near you!

On-screen text

Neutrogena Partner *Hydrates for 100 hours Buy on Amazon Ship to an Amazon Locker near you!

Transcript

Everyone knows a mermaid loves the water, which is why I'm partnering with Neutrogena and Amazon to show you the hydration magic of the Hydro Boost Rejuvenating Serum. It gives my skin weightless hydration while deeply rejuvenating it. It repairs and renews my skin's barrier in just one use for juicy and bouncy skin, which means more time making waves and less time worrying about dry skin. Smart mermaids know to follow up with the Hydro Boost Water Gel for even more weightless hydration. The ocean isn't the only thing keeping my skin hydrated. My mermaid secret is Neutrogena Hydro Boost.