Neutrogena Partner

@sophiabamff

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SoundTikTok sound · original sound - sophiabamff

Promoted product

Neutrogena Hydro Boost Rejuvenating Serum

Neutrogena® Hydro Boost Hyaluronic Acid Rejuvenating Serum with Beta Glucan HA+ Technology, Skin Barrier Support, Weightless Hydration, Non-Comedogenic

Why it worked

The video effectively integrates product promotion into a relatable 'day in the life' or 'get ready with me' format, showcasing the products' benefits in a natural, non-intrusive way. The creator's personal endorsement and the mention of Amazon as a purchasing platform add to its appeal.

Summary

The creator demonstrates a skincare routine using Neutrogena Hydro Boost products, including a serum and eye patches, to combat skin dryness from travel. She highlights the products' hydrating and rejuvenating benefits and mentions they are available for purchase on Amazon.

Structure

1Introduction and skin concerns due to travel
2Applying Neutrogena Hydro Boost Rejuvenating Serum
3Applying Neutrogena Hydro Boost Hydrogel Eye Patches
4

Original caption

#NeutrogenaPartner Sleep & a good moisturizing routine is all I need. Buy @Neutrogena on Amazon!

More from @sophiabamff

Product placement

Neutrogena Hydro Boost Rejuvenating Serum: ACTS - it is applied to the skin and its benefits are described. Removing it would change the video's focus. Neutrogena Hydro Boost Hydrogel Eye Patches: ACTS - they are applied to the under-eye area and their benefits are described. Removing them would change the video's focus. Amazon: APPEARS - it is mentioned as a place to buy the Neutrogena products. Removing it would not change what happens in the video.

Call to action

Buy on Amazon and shipped to an Amazon Locker near you

On-screen text

Neutrogena Partner *Hydrates for 100 hrs Buy on Amazon and shipped to an Amazon Locker near you

Transcript

After all of the traveling I've been doing, my skin is in a need of some major assistance. Which is why I'm so excited to be partnering with Neutrogena and Amazon for this week's skin reset. I'm super particular about adding new products to my routine, but Neutrogena's Hydro Boost Rejuvenating Serum repairs and renews my skin barrier in literally just one use. It's juicy, bouncy, and makes for the most weightless hydration with deepest rejuvenation. After my serum and milky toner, I like to finish it off with the lightweight moisturizer and the Hydro Boost Hydrogel Eye Patches, which are actually now available to buy on Amazon. These truly feel like a full night of sleep in just 15 minutes. I'm gonna keep them on a little longer while I unpack and do my laundry because I genuinely feel like that's the worst part of this whole travel thing. But once I'm done with this, I'm going to sleep for a good 48 to 72 hours.