ONE WAY

@imhrisa

540.6K followers · usually 26.0K views a post

Views

1.3M

Likes

216.8K

Comments

862

Shares

25.1K

SoundTikTok sound · original sound - chic_5671

View velocity

+185.9K views over 7.6d · ~24.4K/day · 6 observations

Promoted product

Starbucks Appstarbucks.com

Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

58 videos46 creators

Why it worked

The video leverages aspirational "old money" aesthetics and city-chic vibes, appealing to viewers who desire a sophisticated and elegant lifestyle. The subtle inclusion of recognizable brands like Starbucks and The New York Times adds to the curated, high-quality feel without being overtly promotional.

Summary

Two women in stylish suits walk through a city, stopping at a Ralph Lauren store and later sitting at a cafe with Starbucks coffee and The New York Times. They are depicted as sophisticated city dwellers enjoying a day out.

Structure

1Walking through the city
2Stopping at Ralph Lauren
3Sitting at a cafe with coffee and newspaper

Original caption

City girls in suits 🗽@adri__nyc #oldmoneystyle #oldmoneyaesthetics #suits #besties

More from @imhrisa

Product placement

Ralph Lauren: APPEARS - a store sign. Removing it would not change what happens in the video. Stubbs & Wootton: APPEARS - a store sign. Removing it would not change what happens in the video. Starbucks: ACTS - a coffee cup is held and consumed. Removing it would change what happens in the video. The New York Times: ACTS - a newspaper is read. Removing it would change what happens in the video.

On-screen text

RALPH LAUREN STUBBS & WOOTTON STUBBS & WOOTTON STUBBS & WOOTTON THE NEW YORK TIMES THE NEW YORK TIMES SEA SALT SEA SALT SEA SALT SEA SALT RALPH COFFEE BROOKLYN COFFEE BROOKLYN SEA SALT SEA SALT RALPH COFFEE BROOKLYN COFFEE BROOKLYN