As an NFL cheerleader, I only cheer at home games

@nicoleedes_

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SoundTikTok sound · original sound - nicoleedes_

Promoted product

Tostitos

Discover Tostitos® tortilla chips, salsas, and dips crafted with quality ingredients to bring flavor, connection, and fiesta spirit to every gathering.

Why it worked

The video effectively blends personal content (NFL cheerleader, Maryland crab dip recipe) with a product promotion (Tostitos chips) by positioning the chips as an essential part of game day traditions and a perfect accompaniment to a homemade snack. The creator's relatable persona and the clear demonstration of the product's use case drive engagement.

Summary

An NFL cheerleader shares her recipe for Maryland crab dip and pairs it with Tostitos chips for game day. She highlights the convenience and variety of Tostitos flavors, emphasizing their role as the official chip and dip sponsor of the NFL.

Structure

1Introduction as an NFL cheerleader hosting game day
2Making Maryland crab dip
3Pairing the dip with Tostitos Scoops! and other Tostitos flavors
4

Original caption

#ad Best time of the year!! 🏈🦀 Try easy crab dip recipe with @Tostitos - 8 oz cream cheese ½ cup sour cream ½ cup mayo 1 cup lump crab meat 1 cup shredded cheddar ½ tsp seafood seasoning ½ tsp garlic powder Green onions + squeeze of lemon Mix everything together, top with extra cheese & bake at 375°F for 20–25 min until bubbly! #nflcheerleader #nfl #gameday #gamedayfood

More from @nicoleedes_

Product placement

Tostitos (chips): Acts - The creator shows multiple bags of Tostitos chips (Street Corn, Hint of Lime, Scoops!) and eats them with a dip. Removing them would change the video's focus on snacks. Tostitos (chips): Appears - A bag of Tostitos Scoops! is visible in the background at 00:25. Removing it would not change what happens in the video.

Call to action

I put the full recipe in the caption if you wanna try it out yourself

On-screen text

#ad

Transcript

As an NFL cheerleader, I only cheer at home games so when my team is playing away this season I'm hosting and I think we all can agree that no one is watching football without a table full of snacks. Since I recently moved back to Maryland one thing I'll definitely be making all season long is my favorite Maryland crab dip. It's super easy. Comes together in just a few minutes. Just mix everything together, bake at 375 and that's it. I put the full recipe in the caption if you wanna try it out yourself. I always serve it with Tostitos Scoops! because they're perfect for grabbing every bite of crab dip. I also like to put out a few other favorites too like Tostitos Hint of Lime and Mexican Street Corn flavored chips. This way, there's something for everyone to snack on throughout the game. I love that Tostitos chips are made with no artificial colors or preservatives and have 8 grams of whole grain per serving which makes them an obvious choice for my game day spread. Now everything's ready before my friends get here, which means I get to relax, enjoy the game and cheer on my team. Tostitos is the official chip and dip sponsor of the NFL so they're always part of my football Sundays.