Quick, look at this dog.

@generalassembly

2.7K followers · usually 1.3K views a post

Views

27.9K

Likes

25

Comments

4

Shares

1

SoundTikTok sound · original sound - generalassembly

Promoted product

Adobe Digital Academy

Why it worked

The video effectively uses a cute dog as a hook to capture viewer attention, making them more receptive to the subsequent promotional message about the Adobe Digital Academy's tech sales training program.

Summary

This video uses a cute dog to grab attention before promoting the Adobe Digital Academy's fully funded tech sales training program, which includes a $4,000 stipend. Interested individuals are encouraged to apply via the link in the bio.

Structure

1Dog grabs attention
2Introduction to Adobe Digital Academy
3Details of the tech sales training program
4Information about the stipend and application process
5Call to action to apply via link in bio

Product placement

Adobe Digital Academy (ACTS - it is a training program that helps people get jobs in tech sales; removing it would change the video's topic) - The video mentions Adobe Digital Academy as a training program that offers tech sales training and a stipend. It ACTS as the subject of the video's promotion. Removing it would change the video's topic.

Call to action

apply at the link in bio

Original caption

This dog got your attention, now let’s talk tech sales. Adobe Digital Academy offers so. weeks of fully funded, hands-on Tech Sales training, career support, and a $4,000 learning stipend. Spots are limited and eligibility requirements apply. Head to the link in bio for more. Dog not included, sorry. #adobedigitalacademy #techsales #careerchange #techcareers #careertok

More from @generalassembly

On-screen text

Fully funded tech sales training + $4,000 stipend apply at the 🔗 in bio

Transcript

Quick, look at this dog. Great. Now that I have your attention, applications for the Adobe Digital Academy Tech Sales and SAS Sales programs are open. It's six weeks of fully funded, hands-on training designed to help people with customer-facing skills break into tech sales. Plus, you get a $4,000 learning stipend. Apply at the link in bio. Spots are filling up quickly, so check your eligibility and apply through the link in bio. Oh, and sorry to disappoint you, but Haley doesn't come with the program.