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44.9Talking HeadHow-To hookEducation
Hook
FREE training alert
@generalassembly
2.7K followers · usually 1.3K views a post
Views
59.0K
Likes
76
Comments
0
Shares
5
Promoted product
Adobe Digital Academy
Why it worked
The video effectively uses a 'wish fulfillment' hook to grab attention and clearly communicates the value proposition of free training, stipends, and career opportunities, making it highly appealing to the target audience.
Summary
This video announces a free training program offered by Adobe Digital Academy in partnership with General Assembly. The program focuses on in-demand career skills like text sales and AI creative marketing, and includes stipends and interview opportunities.
Structure
- 1Introduction of the problem/wish
- 2Introduction of the solution: Adobe Digital Academy
- 3Explanation of the partnership and benefits
- 4Details on career skills and incentives
- 5Call to action to apply via link in bio
Product placement
Adobe Digital Academy: it ACTS - it is a training program that helps people gain access to in-demand career skills. Removing it would change the video's purpose. General Assembly: it ACTS - it is the entity partnering with Adobe to provide the training and is the destination for the call to action. Removing it would change the video's purpose.
Call to action
Apply at the link in bio
Original caption
FREE training alert. We’re partnering with Adobe to give access to some of today’s most in demand careers. Learn more at the link in bio. #free #career #careeradvice #aiskills #training
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