Why it worked
The creator used a relatable "day in the life" format to showcase a beauty transformation, which is a popular and engaging content style on TikTok.
Summary
The creator shows two photos comparing their eye makeup. The first photo shows their eye makeup with only mascara, and the second photo shows their eye makeup with 16mm lash clusters.
Structure
- 1Creator shows eye makeup with mascara
- 2Creator shows eye makeup with lash clusters
On-screen text
average day with mascara
average day with 16mm lash clusters