Why it worked
The video taps into the popular 'get ready with me' (GRWM) trend, offering a relatable and visually appealing skincare routine. The use of popular, recognizable skincare brands also likely contributed to its engagement.
Summary
The creator demonstrates a nighttime skincare routine, starting with makeup removal using Garnier Micellar Water. She then applies products from The Ordinary and Glow Recipe to her face, and finishes with a lip mask from Tree Hut.