Why it worked
The video likely worked by tapping into common fitness and body positivity trends, using a relatable scenario (getting ready to swim) and a visually appealing follow-up that highlights physical transformation.
Summary
The first slide shows a woman in a locker room, stating she took her shirt off to swim. The second slide shows the same woman in a bikini on a beach, with text remarking on her physique from being in the gym.
Structure
- 1Getting ready to swim
- 2Showing off gym results
On-screen text
I took my shirt off to swim
She like omg she's been in the gym