GAY CLOTHES HUNT zara women's section

@tylerjaaames

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SoundTikTok sound · Starry Night Drive

Promoted product

Zara

Zara is a clothing retailer that releases new collections in limited quantities to encourage impulse purchases and drive sales without relying on discounts.

23 videos17 creators

Why it worked

The video taps into a niche fashion trend and uses a relatable "try-on haul" format within a popular retail store. The creator's engaging personality and direct address to the audience encourage interaction and future content ideas.

Summary

The creator goes shopping in the women's section of Zara, as suggested by viewers, to find "gay clothes." He tries on several items, including a military-style vest, a striped shirt, a gray t-shirt, and a white ruched top, ultimately deciding to purchase the striped shirt.

Structure

1Introduction to the "Gay Clothes Hunt" at Zara's women's section.
2Trying on a khaki military-style vest and disliking the fit.
3Trying on a denim military-style vest and finding the fit better.
4

Original caption

y’all said try the women’s section for gay clothes so here we are 😭

More from @tylerjaaames

Product placement

Zara (ACTS) - a clothing retailer where the creator shops for clothes. Removing it would change what happens in the video because the entire premise is shopping at Zara. Zara (APPEARS) - A Zara tag is visible on a garment. Removing it would not change what happens in the video.

Call to action

Let me know what stores I should try next.

On-screen text

GAY CLOTHES HUNT zara women's section

Transcript

y’all said try the women’s section for gay clothes so here we are 😭 So that's exactly what I did. I'm gonna show you guys what I found. First off was this vest. It was interesting, but it has like a peplum fit and I wasn't a fan. This denim version fit better and I feel like styled it might actually eat. This striped shirt fits so well. This one definitely went home with me. I wish this gray shirt was a bit longer. Otherwise, the fit is kind of dope. I don't even know why I picked this up. Awful. Alright, let me know your thoughts and let me know what stores I should try next.