This dog from New Zealand was trained to drive a car

@the.shark.decoy

26.8K followers · usually 684 views a post

Views

4.2M

Likes

663.1K

Comments

6.0K

Shares

268.5K

SoundTikTok sound · Green Onions

Promoted product

drivingdogs.co.nzdrivingdogs.co.nz

Why it worked

The video leverages a highly unusual and attention-grabbing premise (a dog driving a car) combined with clear branding and a website/hashtag for viewers to learn more, making it highly shareable and intriguing.

Summary

A dog from New Zealand is shown being trained to drive a car. The video features footage of the dog in the driver's seat, operating the steering wheel and gear shift, as well as driving on a track. The website drivingdogs.co.nz and hashtag #drivingdogs are displayed on the car.

Structure

1Introduction of the dog trained to drive
2Dog in the car, interacting with controls
3Dog driving on a track
4Close-ups of the dog's actions
5

Original caption

#thesharkdecoy #trending

More from @the.shark.decoy

Product placement

The Shark Decoy (logo appears on screen, does not act, removing it does not change what happens in the video). drivingdogs.co.nz (website appears on car, acts as a destination for viewers, removing it would change what happens in the video). #drivingdogs (hashtag appears on car, acts as a destination for viewers, removing it would change what happens in the video).