HEYTEA'S NEW DROP + FREE MERCH

@reags_reviews

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SoundTikTok sound · Lo-Fi Japan Coffe Vibes

Promoted product

King Jasmine Honeydew

Why it worked

The video effectively combines visually appealing product shots of a trendy drink with desirable limited-edition merchandise, creating a sense of urgency and exclusivity that encourages immediate purchase and engagement.

Summary

This video showcases HEYTEA's new King Jasmine Honeydew drink, a limited-time US exclusive launching August 20th. It also highlights free limited-edition tennis-themed merchandise available with purchase or for HEYTEA members redeeming points.

Structure

1Introduction of HEYTEA's new drink and merch
2Details of the King Jasmine Honeydew drink
3Information on free limited-edition merchandise
4Details on redeeming points for a fridge magnet
5Recap of drink ingredients and launch details

Original caption

🎾👀 @heytea’s newest U.S.-exclusive drink is here for tennis season! 🇺🇸 The $7.99 King Jasmine Honeydew is inspired by the Honey Deuce, the signature cocktail associated with the US Open, but HEYTEA gave it their own tea-forward spin. It’s made with freshly squeezed honeydew juice prepared daily in-store, King Jasmine tea, real milk and blue spirulina, then topped with a matcha cloud and tennis-inspired sugar powder. 🍵✨ 🍈 The free limited-edition sticker is available while supplies last with purchase of at least one new drink, for in-store and HEYTEA app/Mini Program orders only. Delivery orders aren’t eligible. 🧲 HEYTEA members can redeem 800 points for the limited-edition tennis fridge magnet, also while supplies last. This is not an official US Open co-branded product. #heyteausa #kingjasmine #honeydew #USOpen

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Product placement

HEYTEA: a tea shop that sells drinks and merchandise. ACTS: The video shows the preparation and presentation of HEYTEA's new drink, and displays HEYTEA's branded merchandise. Removing HEYTEA would change what happens in the video. HEYTEA's new drink (King Jasmine Honeydew): a summer drink. ACTS: The drink is shown being prepared and presented. Removing it would change what happens in the video. HEYTEA's merchandise (stickers, fridge magnet): promotional items. ACTS: The merchandise is shown and described as a giveaway. Removing it would change what happens in the video.

Call to action

Order the new King Jasmine Honey dew in store or through the HEYTEA app. You'll get a free limited edition tennis sticker while supplies last. And if you're a HEYTEA member, you can redeem 800 points for this adorable tennis themed fridge magnet.

On-screen text

HEYTEA'S NEW DROP + FREE MERCH Starting August 20th HEYTEA has a brand new summer drink and limited edition merch you can get your hands on. Order the new King Jasmine Honey dew in store or through the HEYTEA app. You'll get a free limited edition tennis sticker while supplies last. And if you're a HEYTEA member, you can redeem 800 points for this adorable tennis themed fridge magnet. The drink itself is made with freshly squeezed honeydew juice, King Jasmine tea, real milk, blue spirulina and a matcha cloud on top. It launches August 20th and it's a limited time US exclusive.

Transcript

Starting August 20th HEYTEA has a brand new summer drink and limited edition merch you can get your hands on. Order the new King Jasmine Honey dew in store or through the HEYTEA app. You'll get a free limited edition tennis sticker while supplies last. And if you're a HEYTEA member, you can redeem 800 points for this adorable tennis themed fridge magnet. The drink itself is made with freshly squeezed honeydew juice, King Jasmine tea, real milk, blue spirulina and a matcha cloud on top. It launches August 20th and it's a limited time US exclusive.