$80 luggage fees 😠💀 vs..

@backvac

192.2K followers · usually 6.8K views a post

Views

581.7K

Likes

4.5K

Comments

132

Shares

333

SoundTikTok sound · original sound - nickcheo

View velocity

+194 views over 3.1d · ~63/day · 4 observations

Promoted product

Backvacmybackvac.com

Maximize packing space with our travel backpack's built-in vacuum compression. Reduce clothes' volume and eliminate overpacking worries. Upgrade your travel game today!

8 videos

Why it worked

The video effectively uses a common pain point (expensive luggage fees) and offers a relatable solution (packing a versatile backpack). The contrast between the two scenarios, combined with the visual demonstration of packing, makes it highly shareable and aspirational for travelers.

Summary

The video contrasts the high cost of airline luggage fees with a more economical approach using a backpack. It shows the struggles of dealing with checked baggage and then demonstrates how to efficiently pack a backpack for travel, implying it's a way to avoid fees.

Structure

1Showing the frustration of $80 luggage fees with baggage handlers struggling.
2Showing a person struggling to fit luggage into a sizer.
3Showing luggage being loaded onto a plane.

Original caption

Airlines hate this backpack. 🎒#vacation #travel #travelhacks

More from @backvac

Product placement

United (airline): appears as a watermark on a plane. Removing it would not change what happens in the video. Delta (airline): appears as a watermark on a plane. Removing it would not change what happens in the video. Backvac (backpack): acts as the main subject of the video, being packed and shown. Removing it would change what happens in the video.