The Problem v.s..

@backvac

192.2K followers · usually 6.8K views a post

Views

459.0K

Likes

2.8K

Comments

23

Shares

157

SoundTikTok sound · No Lie

View velocity

+188 views over 3.1d · ~61/day · 4 observations

Promoted product

Backvacmybackvac.com

Maximize packing space with our travel backpack's built-in vacuum compression. Reduce clothes' volume and eliminate overpacking worries. Upgrade your travel game today!

8 videos

Why it worked

The video effectively uses a relatable "problem vs. solution" format, highlighting a common travel pain point and presenting the Backvac backpack as the ideal solution. The visual demonstration of packing and the clear branding contribute to its effectiveness.

Summary

The video contrasts the struggles of fitting luggage into airline sizers with the ease of packing a Backvac backpack. It showcases the backpack's capacity and organizational features as a solution to common travel packing problems.

Structure

1Struggling with luggage at airport sizers
2Demonstrating the Backvac backpack's capacity
3Packing various items into the backpack

Original caption

This is why I stopped checking in baggage. 😡 #baggage #tsa #airport #travelhacks

More from @backvac

Product placement

Spirit Airlines: (a) it APPEARS - a corner watermark, its removal would not change what happens in the video. Delta: (a) it APPEARS - a corner watermark, its removal would not change what happens in the video. Backvac: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, its removal would change what happens in the video.