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Turn Down a Sneaker DEAL or take OWNERSHIP?

@therlbreadmgmt

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2.4K

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Why it worked

The video leverages a relatable dilemma for athletes and entrepreneurs, framing ownership as a potentially more lucrative path than traditional endorsement deals. It taps into the aspirational desire for control and greater financial reward.

Summary

Jaylen Brown explains his decision to build his own sneaker brand rather than signing with a major company. He believes athletes create significant value and that owning one's brand can be more lucrative than simply accepting a paycheck.

Structure

1The dilemma: sign with a brand or build your own?
2The value athletes bring to brands
3The potential for ownership and revenue
4The importance of understanding one's value

On-screen text

Turn Down a Sneaker DEAL or take OWNERSHIP? What made you decide... To turn down... Signing with one of the major brands? And developing a shoe on your own? Yeah just get athletes to understand they value. Like examples like you just shared. Players who.. Contribute to the culture. Contribute to the game.. Contribute to the sport. They create.. A lot of revenue... Because if somebody's.. Cutting your check. How much are they making?

Transcript

Turn Down a Sneaker DEAL or take OWNERSHIP? Yeah just get athletes to understand they value. Like examples like you just shared. Players who.. Contribute to the culture. Contribute to the game.. Contribute to the sport. They create.. A lot of revenue... Because if somebody's.. Cutting your check. How much are they making?

Original caption

Jaylen Brown explains why he chose to build his own sneaker brand instead of signing with a major company. His view is that athletes help create enormous value for the brands around them, so sometimes the bigger opportunity is owning what you build instead of only taking the check. #JaylenBrown #Ownership #SneakerBusiness #AthleteBusiness #Equity