ID: 32634164

@sheinhome_official

60.4K followers · usually 75.1K views a post

Views

3.5M

Likes

11.6K

Comments

5

Shares

74

SoundTikTok sound · original sound - sheinhome_official

Promoted product

Sheinshein.com

Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min.+✓Easy returns ✓ New Arrivals Dropped Daily ✓

90 videos61 creators

Why it worked

The video taps into the visual appeal of aesthetically pleasing food arrangements and the popular "bouquet" trend, making it highly shareable. The direct call to action with specific product IDs on a well-known e-commerce platform facilitates immediate purchase intent.

Summary

The video shows a person arranging cupcakes decorated with fruits and cream into a heart shape. The cupcakes are then presented as a bouquet. The caption directs viewers to search for specific product IDs on SHEIN to find similar items.

Structure

1Arranging cupcake liners
2Placing decorated cupcakes into liners
3Forming a heart shape with cupcakes

Original caption

The sweetest bouquet you'll see all day 💐 Find them fast—search product IDs 446604014 & 32634164 on SHEIN 📲 #SHEINhome #homedecor #homestyle

More from @sheinhome_official

Product placement

SHEIN: a marketplace for home decor and lifestyle products. It ACTS as a place to search for and purchase products. Removing it would mean the viewer cannot find the products shown. SHEIN home: a sub-brand or category of SHEIN, likely for home decor products. It ACTS as a descriptor for the products shown. Removing it would slightly change the context of the products. Lifestyle: a general category of products sold on SHEIN. It ACTS as a descriptor for the products shown. Removing it would slightly change the context of the products.