shein hate haul except i lwk end up liking it

@rizzy_ri

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SoundTikTok sound · original sound - rizzy_ri

Promoted product

Sheinshein.com

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Why it worked

The video uses a relatable "hate-haul" hook that creates immediate tension, which is then resolved by a satisfying unboxing and assembly process, keeping the viewer engaged through the transformation.

Summary

The creator reviews a storage box ordered from Shein, initially expressing disappointment before assembling it and deciding she likes the final result.

Structure

1Introduction to the Shein haul
2Showing the product packaging and original listing
3Removing protective film from the product
4

Original caption

i meannnnn

More from @rizzy_ri

Product placement

Shein (a) ACTS: the creator demonstrates a product she ordered from the site, showing the unboxing, assembly, and final use of the item. Removing the mention of Shein would change the context of the video as it is a "Shein hate haul" review.

On-screen text

shein hate haul except i lwk end up liking it holy satisfying asmr

Transcript

This is a reminder of why you stop ordering off Shein. This is not what I meant to buy. I'll show you a picture of what it's supposed to look like, cause this ain't it. Reminder to remove protective film. Okay wait, that actually does look cuter. Thank goodness. It's assembled and this was the vision for by the bedside table. Is is that eating? Okay, I'm not as mad about it.