@blink_simus — 12x breakout

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@blink_simus

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Why it worked

The video likely resonated with viewers due to the emotional tribute to a beloved figure and the personal connection shown between Jisoo and Mathilde. The use of personal photos and heartfelt messages, combined with the association with the Dior brand, created a poignant and shareable piece of content.

Summary

This video is a tribute to Mathilde Faivre, who worked in PR for Dior. It features several clips of Jisoo (from BLACKPINK) interacting with Mathilde, including a heartfelt message from Jisoo expressing her sadness and gratitude. The video also includes images and clips from Dior events and personal moments, highlighting their close relationship.

Structure

1Social media post showing likes and comments about Mathilde's passing.
2A written tribute from Jisoo to Mathilde, expressing grief and fond memories.
3Clips of Jisoo and Mathilde at Dior events and in personal settings.
4A final image of Jisoo and Mathilde together, with a message of remembrance.

Product placement

Dior (brand): Appears as a watermark and is mentioned in the on-screen text and caption. Removing it would not change what happens in the video. DiorSS25 (event/collection): Appears as on-screen text. Removing it would not change what happens in the video.

On-screen text

@mathildefavier Chaptire 2 @sooyaaa__ 26m ago Dear Mathilde, It's hard to find the words to say goodbye. From the very beginning of my journey with Dior, you welcomed me with such warmth and kindness. Over the years, we shared so many special moments and I will always be grateful for the care, love, and support you showed me along the way. You made Paris feel like another home to me. I will always treasure the birthdays we celebrated, the time our families spent together, and all the precious memories we shared there. I was looking forward to seeing you again in Paris and celebrating together, which makes the goodbye even harder. You were such a beautiful person, inside and out, and I feel incredibly lucky to have known you and to have had you as such a special part of my life. My heart goes out to your family and to everyone who knew and loved you. I will miss you deeply and carry our memories with me always. Best in peace, Mathilde. You will never be forgotten. @dior sooyaaa__ 25m ago @mathildefavier forever. @sooyaaa__ x @mathildefavier #DiorSS25 When my @sooyaaa__ faces the family @carlo_agostinelli @heleneagostinelli ❤️ When my @sooyaaa__ faces the family @carlo_agostinelli @heleneagostinelli ❤️

Original caption

Mendengar kabar bahwa Mathilde Faivre, yang menjabat sebagai humas Dior, meninggal dunia akibat kecelakaan mobil, aku merasa sangat sedih. Dia selalu bergandengan tangan dengan Jisoo, memperlakukannya seperti putri dengan senyuman, hubungan mereka sangat akrab, dan dia dikenal sebagai orang yang sangat baik, jadi kematiannya karena kecelakaan membuatku sangat kaget 🤧 Rip Mathilde Faivre 🥀 sooyaas berduka atz kepergianmu 🕊️ #Dior #jisoo #sooyaaa #mathilde #foryoupage