IF YOU ASKED ME what the hardest part about college

@winniezhu

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SoundTikTok sound · Slowly Getting Joyful

Promoted product

Yami

Why it worked

The video taps into the relatable struggle of college students balancing academics with the need for quick, easy meals. By showcasing convenient, pre-packaged meal solutions and sourcing ingredients from a specific online store, it effectively targets a demographic looking for practical solutions.

Summary

The creator shares two easy recipes, a self-heating hot pot and kimchi fried rice, that are perfect for busy college students. She highlights that all ingredients were sourced from Yami, an Asian pantry staple online store, and emphasizes the convenience of these meals during exam season.

Structure

1Introduction to college struggles with cooking
2Introducing Yami as a solution
3Demonstrating self-heating hot pot recipe
4Demonstrating kimchi fried rice recipe
5

Original caption

quick & easy recipes for lazy college students 🍳✨ these easy college meals are perfect when you’re tired, busy, or just don’t feel like cooking 😭 featuring ingredients from @Yami. Best of Asia! #ad #yami #collegerecipe #collegefood #easymeals

More from @winniezhu

Product placement

Yami. Best of Asia! (app/website) ACTS - it is used to order ingredients for recipes. Removing it would change what happens in the video. @Yami (social media handle) APPEARS - it is a social media handle for the brand. Removing it would not change what happens in the video. Hai Di Lao (brand) ACTS - it is a brand of self-heating hot pot. Removing it would change what happens in the video. McCormick Himalayan Salt (brand) APPEARS - it is a brand of salt shown briefly. Removing it would not change what happens in the video. Maling (brand) ACTS - it is a brand of luncheon meat shown as an ingredient. Removing it would change what happens in the video. Jaye (brand) ACTS - it is a brand of kimchi shown as an ingredient. Removing it would change what happens in the video.

Call to action

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On-screen text

IF YOU ASKED ME what the hardest part about college say finding the time to cook between classes was COOKING was always the first thing I'd so today yamibuy to share two easy recipes that carried me throughout college first up is the hai di lao self-heating literally all you have to do is add the ingredients pour water into the heating pack in in comforting meal that got me through so many late night study sessions I've always believed that during exam season YOUR MEAL should be as easy as possible so anything that saves time is a win next is kimchi fried for this one you'll need spam kimchi and leftover rice cook the spam until it's golden then add your rice and mix everything together if you have an egg throw one on top and you've got one of the easiest meals that never disappoints all of the ingredients came from yambuy Asian pantry staples that make cooking a whole lot easier definitely check them out

Transcript

If you asked me what the hardest part about college was I'd say finding the time to cook between classes was cooking was always the first thing I'd sacrifice so today I'm partnering with Yami. Best of Asia! to share two easy recipes that carried me throughout college first up is the easiest meal ever a self-heating hot pot literally all you have to do is add the ingredients pour water into the heating pack and let it do its thing and about 15 minutes you have a hot comforting meal that got me through so many late night study sessions I've always believed that during exam season your meal should be as easy as possible so anything that saves time is a win next is kimchi fried rice for this one you'll need spam kimchi and leftover rice cook the spam until it's golden then add your rice and mix everything together if you have an egg throw one on top and you've got one of the easiest meals that never disappoints all of the ingredients came from Yami. Best of Asia! Asian pantry staples that make cooking a whole lot easier definitely check them out